Back to All Events
Data to Mail Smarter Presented by Valpak
Tuesday April 21, 2026
12:00 – 1:00 PM EST
Valpak Head of Product & Data Benjy Uhl will join us for a PCC-exclusive conversation on data in mail with topics including:
Latest research – consumer behavior & small business study
How direct mail drives action and consumer shopping behavior
Leveraging data for market insights and sales
Using PRIZM / Claritas Personas to score and model audiences